Even as eBook sales start to rise, they haven't dramatically increased the number of readers. For every new eBook sold, that really isn't a "new" customer so much as it's one less traditional book sold. Obviously, if publishers started to follow through on the eCommerce side of things that would only get worse. But there's still hope.
A few years ago there was a poll conducted that showed that 1 in 4 adults in the United States hadn't read a single book in 2006. This is pretty damn grim, especially when we can catch photos like this:
|worse than illegal immigration|